Ux & content design
google: reasons to visit
In May 2020, Google introduced "Reasons to visit,” a Search feature that highlights the top 10 unique characteristics of a destination based on local insights. Now, users can quickly discover what makes a city special through engaging content, visuals, points of interest, and related travel articles and videos.
Contributions
Researched and wrote content to improve users’ happiness scores
Established voice/tone guidelines
Conducted user testing, content audits, and copy editing
Collaborated with localization teams to translate content into 10+ languages and scale globally
google: experiences
In response to users’ growing interest in travel, Google launched Experiences, a Search initiative focused on 1,000 popular destinations, offering travel tips, itineraries, and inspiration. Experiences content answers the question “What can I do in [destination]?” based on local insights, search data, and research.
CONTRIBUTIONS
Research and wrote content that facilitates user navigation and drives happiness scores
Created voice/tone and guidelines
User testing; content auditing; copy editing
Partnered with localization teams to translate content into 10+ language and scale globally
Collaborated with agency partners, product, design, engineering
Google earth: voyager
Digging into Google’s extensive archive of panoramic street view images, the editorial team behind Voyager created a dedicated street view section. Here, users can explore destinations across the globe through sharp, interactive photography accompanied by engaging, informative descriptions. It’s armchair travel at its finest.
CONTRIBUTIONS
Content writing
Photo curation
Story pitching
amazon one medical
One Medical joined the Amazon health family and its mission to make it dramatically easier for customers to get what they need to stay healthy. In 2023, Amazon announced One Medical membership for just $9/month as a new benefit for Prime members. With a One Medical membership, Prime members get high-quality, convenient care, including 24/7 on-demand virtual care nationwide, and easy-to-schedule office visits at any of One Medical’s office locations across the US. Amazon also introduced One Medical Pay-per-visit (formerly Amazon Clinic) for those who want to get fast virtual care for common conditions without the membership commitment. Pay-per-visit doesn’t require insurance, and offers free medication delivery through Amazon Pharmacy.
CONTRIBUTIONS
Brand strategy, positioning, architecture
Voice/tone guidelines, messaging strategies
Pitching and writing campaigns for Amazon Owned & Operated channels, social media, OOH ads, email, direct mail, how-to videos, internal communications
UX writing, product and navigation naming
User testing, competitive analyses
Copy editing
Collaboration with Amazon retail, Amazon Pharmacy, marketing, product, engineering, design, legal
