In response to users’ growing interest in travel, Google expanded its travel content with two new initiatives: "Things to do" for 1,000 of the most-searched destinations around the globe and the “Reasons to visit” product, showcasing the defining aspects of a city. The content—created using search data, user generated content, and insight from local experts—surfaces in a brand-new Travel Immersive page within Google Search that also pulls in relevant travel articles, videos, and points of interest.

CONTRIBUTIONS

-Content writing and research for UI text that facilitates user navigation and drives happiness scores
-Training freelance writers & editing content to uphold brand standards
-User testing
-Content auditing
-Content localization
-Collaboration with agency partners, product, design, engineering, localization